The design journey
From pencil to the London runway.
Every Cedar Rose piece starts as a line on paper. Follow one idea all the way - sketch, cloth, fitting, rail - to the catwalk at London Fashion Week.
where it all began The training ground
Ten years of live television taught Toni what no fashion school can: how a design makes someone fall in love. Stamps By Me went from the UK to HSN in America and QVC in Germany - an arts brand on the world’s biggest shopping channels.
deep hem · sculpted pleats The pencil
It starts with a sketchbook. The Audrey silhouette, the deep hem, the pockets, the pleats - drawn, rubbed out and drawn again until the line is right.
ivory · sand · taupe · mushroom The cloth
Thousands of fabrics, one hero. Toni touches, scrunches and drapes every cloth - 50 times, 500 times - because the luxury should be in the garment itself.
from sketchbook to hanger The atelier
Sketch becomes pattern, pattern becomes toile. Fittings, changes, doubts - and the moment a garment becomes exactly what she hoped it would be.
look 1 of 15 The rail
Fifteen looks. Fifteen stories. One rail. Months of work zipped into garment bags the night before the show.
The London runway
London Fashion Week, SS27. The Audrey woman walks. A study in structure, movement and femininity - timeless, but never predictable.
The collection